Thursday, February 10, 2011

Old Ads: Mellow - From a Different Time and Place

I came across this handcrafted ad from the school of Roycroft. Featuring Pears' Soap. I found it in the back of a thin volume, a biography of Richard Wagner, the composer. The ad ran in 1900s. The tag line and the body copy is unusual, high brow and indirect: "Whosoever thinks a faultless piece to see, Thinks what ne'er was, not is, nor e'er shall be." What? A reference to Pope. What? 

In the end, the ad copy returns to more convention fare:
"Pears' Soap is not an expensive soap and it is all soap, pure soap, nothing but soap".

No product photos, just earnest copy. Imagine.

1 comment:

MrFilthyRotten said...

Yes, good earnest copy and without putting another company down. I see more and more companies doing that these days. Love your blog! xo