I've been on record deploring the ads of the 1940s and 50s that glorify housewives love for appliances. There are many forms that this love takes. The straight forward "Using this stove makes me happy", the less obvious, "I love this hot water heater so much, I need to draw a heart on it".
I can just imagine a room full of advertising executives trying to come up with a tag line that expresses how much affection women have for big metal boxes.
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